Components of a B2B or B2C MarTech Stack

If you’re building a basic B2B or B2C MarTechstack then here’s a look at some of the components of a marketing stack.

Marketing automation

There are a plethora of marketing automation tools out there, and we at BlueOshan recommend HubSpot. HubSpot comes with a variety of different pricing packages based on the scale of your business and the kind of solution you’re looking for. HubSpot also integrates with a variety of widgets and other software in the market, making it a good contender for a marketing automation pick for your B2B or B2C martech stack.

Social media automation

Created in 2008, Hootsuite is a personal favourite social media automation tool of mine. Hootsuite also has a freemium model which is actually quite nice. Sprout Social is a huge fan favourite over at r/socialmedia. To be honest there are plenty of social media automation tools out there for you to add to your B2B or B2C martech stack. Whatever you do finally pick, make sure it plays well with your marketing automation tool.

Content management system

From WordPress to Drupal to Joomla, there are plenty of CMS to pick off the shelf. Your website is extremely important to your martech stack, so you need to be able to add or delete pages with ease. Having an easy to use content delivery system is vital for you to keep your content fresh. It will even benefit your inbound marketing efforts so choose wisely!

Advertising Technology

Google AdWords is a popular advertising service. In fact a lot of contenders of the Stackies 2018 had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business and so using the right advertising technology is important for your martech stack.

Customer relationship management

CRM plays a very important role in your martech stack. CRM will help you nurture leads that are on the top of the funnel, and also help you track behaviour and give you useful insights into your customer’s behavior. Since we have already recommended HubSpot for the marketing automation tool, you can add HubSpot CRM to your stack as well. HubSpot CRM is completely free to use, and will work well with your martech stack.

Email Marketing

Sending personalized emails to your leads and customers works wonders. Freemium email marketing software like MailChimp and Constant Contact are great for small businesses. Some marketing automation tools like HubSpot come with an email marketing suite that can do exactly what we are suggesting. Nurturing your leads and customers via email has proven to be quite successful and can be pivotal for your marketing efforts.

Data analytics tools

Although I have put this under a separate sub heading, most of the tools that we have mentioned above come with a dashboard experience that allow you to track various analytics. One of the most popularly used analytics tools by companies in their martech stacks is Google Analytics. You could even experiment with building a custom dashboard, with analytics widgets from all your tools in your martech stack.

4 Things to Think About When Buying From Car Dealers

Before you go to visit car dealers, it’s worth putting in a little time to research options. This is a process you don’t necessarily have to undertake alone. Salespeople can be useful allies in this acquisition, both in the initial purchase and further down the road. Here are a few things you can do to better equip yourself for the experience:

Do Your Research

The internet has allowed us to connect in ways we could not have imagined and allows for a level of transparency not seen before. This is advantageous for someone in the market for a new vehicle. You have the ability to compare prices, conditions, makes, and models at several different car dealers without leaving your home. You can even begin communicating with a salesperson online via email or chat features, building a relationship with him before you ever step foot on the lot.

Leasing and Financing Options

Purchasing a new or like-new vehicle is a big financial undertaking. You may opt not to take on this burden all at once. Leasing and financing are both options you can consider to alleviate the initial cost of buying an automobile. And a salesperson can be very helpful in navigating these options. Since they have worked with many customers, they have a comprehensive view of the market and would be able to tell you the benefits and drawbacks of leasing and financing for someone in your unique financial situation.

Leasing and financing are also both useful options because many car dealers have begun to offer maintenance packages with their loans. This means that you won’t have to worry about where to take your automobile when you need an oil change or your tires rotated.

Online Estimators

Many car dealers have started offering value estimators on their websites. This means you can get an idea of what your trade-in is worth without ever leaving your home. Online resources can also provide information about common problems with certain models. The reasoning for the value of an automobile often includes customer complaints about that model.

See the Car in Person

Terms like “good” or “like-new” can seem incredibly vague until you see the vehicle and its condition yourself. A salesperson will also be able to tell you about recent maintenance and body work, giving you a more comprehensive view of the automobile’s condition and value.

Good car dealers will always be open and upfront about the process of buying a vehicle. A salesperson will help you with the steps involved in getting you behind the wheel. These extra tips will allow you to purchase with confidence.

Helpful Tips To Consider When Buying Vehicles From Used Car Auctions

Though not many people recommend buying used cars from auctions, there are many benefits of choosing this option. One of the advantages of buying from used car auctions is that the prices are more affordable, as compared to the ones that are on sale on pre-owned vehicle dealers. In addition, you and the other bidders can control the final price of the automobile you are interested to get. Lastly, there are more options to be found in auctions. You will be able to find used luxury and sports cars and other types of vehicles that are sometimes hard to find or just can be found in other countries.

When it comes to used car auctions, you can either go to an actual one or bid in an online auction site. But you need to remember that buying a used car from an auction can be more complicated and less straightforward than getting one from a dealer. And if it is your first time to join an auction, you also need to be a bit careful and on your guard. To help you have a hassle-free experience when joining a pre-owned car for the first time and to make sure that you don’t get one that is not worthy of your investment, below are some tips you should keep in mind:

• If you are attending a physical auction, make sure to arrive early and check out all the vehicles up for bid. This way, you will have an idea about what vehicles are up for sale and you will be able to avoid the crowd of other people who will also be closely inspecting the autos up for bid.

• In addition, make sure you open the doors and hood, check the engine, the lights, the air conditioning system, the seats, flooring and windows. Check the car for damages and issues and make sure you take note of these so that you can decide whether you still want to bid on this vehicle. This will also help you in setting the limit for your bidding price.

• In online auctions, don’t bid on a car unless it is the one that you really want and that you are certain that it is a good buy. With online auctions, you are contractually obligated to buy the car if you are the winning bidder. You can’t back out if you suddenly found out that something is wrong with the vehicle after you won the bidding war.

• Go online to check the VIN number of any car you are interested to bid on to avoid getting a car that may have come from a “chop shop” or one that turns out to be a “lemon”.

• Check that the contract states how many days before you finally get the title. You can get your money back if it takes longer since this can be considered a breach of contract.

• Request for an independent mechanic’s report about the car. This will also help you decide whether you want to invest in the car. This report can also help you negotiate for a lower price for the vehicle.