Components of a B2B or B2C MarTech Stack

It is not a secret that buying, owning, and maintaining a car costs a significant amount of money. Especially now, when gas prices are high and continue to increase. What if you could avoid paying as much as you do right now? Even while still getting to where you need to go?

Many city dwellers can. In fact, many people from Chicago are already dumping their vehicles and becoming reliant on rideshare. Current research has shown that it is in fact cheaper to use services such as Uber and Lyft in cities including Chicago, Los Angeles, New York, among others.

However, some people are hesitant to use these services due to all of the negative news stories reporting violent crimes involving drivers of such services. However, some services such as Uber are introducing safety features to help riders feel more comfortable reaching someone in case of emergency. It also helps hold drivers accountable by creating a stronger sense of authority, of being watched.

There are many benefits to using these rideshare services in bigger cities. In bigger cities drivers tend to have to pay to park their vehicles in addition to other typical costs such as gas, repairs, affordable auto insurance, etc.

On the other hand, some reports say that the cost of using rideshare will not be cheaper than owning a car until 10 years from now. But, it just depends what is best for the individual budget. In fact, news sites have even developed calculators to see if ridesharing is beneficial to your budget. Another detail that the calculator includes is the cost of time. A detail often overlooked by the monetary costs of things, but a detail equally, if not more valuable to people.

Additionally, there are options to “pool” with other rideshare users to eliminate even more costs. This option is not always the best depending on the intentions of your trip, but can be especially helpful for the commute to work, for example.

The increase in regular rideshare users creates another problem, unfortunately. The amount of cars picking up passengers has disrupted the flow of traffic in certain regions of the city, especially in Chicago. They have even increased fines of traffic violations.

The tickets and gas prices also seem to be turning away some drivers as they pay out of pocket for each item, in addition to possible rideshare insurance. But, drivers who discover that there is a growth in the city population using their services may attract attention to drivers hoping to make more money.

This then creates an issue for rideshare companies who are already struggling to pay their workers. Companies such as Uber who are providing benefits to European drivers, the costs will not go down anytime soon for them.

Safer Cars Does Not Mean Safer Roads

These days, it is pretty standard for cars to include top of the line safety features. These range from rear-view cameras, lane departure warnings, traction control and even blind spot detection.

Driving a safe vehicle can also mean more money in your pocket as drivers can save on car insurance cost. A car insurance company is generally able to provide more affordable car insurance if your vehicle has safety features. However, safer cars do not necessarily mean safer roads across the country.

From January to June, approximately 18,720 people have died on U.S. roads. As a result of a growing economy, people are driving more miles compared to recession level data. Less unemployment means more cars are on the road getting people to and from work and more money for leisure activities. In 2017, Americans traveled 3.22 trillion miles according to the Federal Highway Administration.

Factor in more miles driven along with speeding, drug and alcohol impaired driving and distracted driving and the fatality rate is at an all-time high.

South Carolina leads the nation in traffic fatality rates per miles traveled. In 2017, the state had 1.88 deaths per 100 million miles traveled, which is almost two times the national average. Illinois reported 1,090 traffic deaths.

This trend prompted Governor Rauner to declare August 17 as Traffic Fatality Awareness Day at the Illinois State Fair through a partnership with the Illinois Department of Transportation, the Illinois State Police, Illinois Department of Health, Illinois Secretary of State and Mothers Against Drunk Driving.

States across the country have launched similar awareness efforts like Vision Zero. Vision Zero’s goal is to strategically eliminate traffic fatalities and injuries while increasing safe, healthy and equitable mobility for everyone.

Reducing speed is perhaps the most effective way to reduce the fatalities. Speed increases the distance it takes a car to come to a complete stop. The speed of impact is also directly correlated to the risk of death. The higher the speed of impact, the higher the probability of a passenger dying becomes.

Even with lower speeds, it is hard for police officers to enforce these lower limits. Automated cameras are already unpopular and adding more would also be costly.

Every year, an estimated 40,000 Americans die on the road. With effective legislation and commitment, we can all work together to reduce that statistic.

According to research by the Overseas Development Institute and the WRI Ross Center for Sustainable Cities, one way to make progress is to treat traffic fatalities and road safety as a public health issue. The public has to stop blaming drivers for collisions and look to policymakers for ways to help prevent them.

Voucher Codes – Will They Really Save You Some Money?

What are voucher codes?

The voucher codes or promotional codes are the alphanumeric strings that internet stores give to the consumer to encourage their website purchases and are generally linked with the promotional marketing tactic. However, vouchers have switched quite well for internet use, and also have increased in identity and availability due to social media.

How does this code work?

Discount either can be in a percentage or specific amount. The promo codes provide the customers with free gift-wrapping or free shipping offers. This strategy of marketing essentially gives the customers a reason to purchase the products. The promotional code or voucher codes is made from the combination of different letters and numbers. It is used for the specific purposes, like holiday marketing promotion. Coupons can be used many times on various products and services, till the coupons credits get used up. It is either an amount or on a percentage of cost and also they have the expiry dates.

Benefits of Using Voucher Codes:

1. The coupon codes for internet shopping have gained a lot of popularity of late. Each retailer and manufacturers are trying to provide daily discounts and deals to encourage the consumers to invest in their service or products.

2. Earlier, coupons were just shared through magazines or newspapers, but now with a vast, huge usage of the internet, the marketers are using internet media for promoting their services and products through coupon codes. Thus, many people are now searching for discount codes online to do shopping at a lower rate just to save some money.

3. No matter what kind of services and deals that you are searching for, voucher codes for shopping websites will provide you with a lot of options you can select from at the discounted rate. No matter whether it is searching for the beauty products or grocery deals, travel coupon or clothing, electronic equipment’s, or other accessories, it is sensible to use coupon code because it can save a huge amount of consumer money.

4. The marketers today are very smart. They provide us with the promotional offers during the festival season. Thus, if you’re thinking to purchase an electronics item or other things with the high cost like fridge, laptops, mobile, TV, or other things in festival like Christmas, New Year or any other festivals, you should ensure you check out websites of companies that will offer you the discount at this time.

You also can look for the website and log in to check out the best and latest deals for the online shopping, which suit you. The majority of the branded firms and marketers give regular newsletter and updated info about the discount offers via email. Thus, you need to stay alert when you get such lucrative offers and voucher codes for internet shopping.

The best part of the promotion codes in online shopping is you may redeem this offer whenever you want to because you do not have to buy a product instantly. The maximum offer deals have the options of redeeming between one day to one week to one month or 1 year as well. Thus, you have to choose the best options as per your needs. However, when it comes about redeeming your codes, ensure you understand the terms clearly associated with the deal so that you will get better from the offer codes. Promotion codes are associated with promotions, and they are the codes that the businesses send and tell customers to get the percentage off on whatever they’re purchasing. They either can be private, public, or restricted, it means they have just one use for every customer.